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Marketing Myopia
6,99 € *
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Marketing Myopia ab 6.99 € als epub eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 01.06.2020
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Marketing Myopia
9,49 € *
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Marketing Myopia ab 9.49 € als epub eBook: . Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 01.06.2020
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A Macat Analysis of Theodore Levitt's Marketing...
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German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers' point of view. Levitt's straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see "marketing" as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools. 1. Language: English. Narrator: Macat.com. Audio sample: http://samples.audible.de/bk/acx0/062171/bk_acx0_062171_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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From Marketing Myopia to Contemporary Marketing...
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From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability ab 13.99 € als epub eBook: . Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 01.06.2020
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HBR's 10 Must Reads on Strategic Marketing (wit...
24,49 € *
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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia by Theodore Levitt) ab 24.49 € als epub eBook: . Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 01.06.2020
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What Business Are You In? , Hörbuch, Digital, 1...
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This Harvard Business Review (HBR) article focuses on Ted Levitt’s classic question, "What Business Are You In?" and what are you doing about it? He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads. Therefore, the Canadians expanded into air and bus travel, as well as hotels and resorts for people to stay at on their trips. The Americans stayed focused on their railroads, missed these other opportunities, and saw much of their base business wither away. This audiobook includes six best-selling articles by HBS professor Ted Levitt: "Marketing Myopia", "After the Sale is Over", "Marketing Success through Differentiation of Anything", "Production Line Approach to Service", "The Globalization Approach to Markets", and "Creativity Is Not Enough". 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000062/bk_smag_000062_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Who Do You Want Your Customers to Become , Hörb...
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers - thinking of their future state, being the conduit to their evolution - will you transform your business. Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’ - and turn your innovation efforts on their head. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000766/bk_gdan_000766_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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HBR Classics Boxed Set (16 Books)
130,99 € *
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The classic Harvard Business Review articles every manager and aspiring leader should read--and share with their teams--from such bestselling Harvard Business Review authors as Peter Drucker, Clayton Christensen, John Kotter, Daniel Goleman, Jim Collins, Gary Hamel, W. Chan Kim, Renee Mauborgne, and many more. Each compact book represents the most important ideas on management, leadership, and life. Build your professional library and advance your career with these 16 timeless business classics. The HBR Classics Boxed Set includes: Peter Drucker's bestselling "Managing Oneself," "What Makes an Effective Executive," and "The Theory of the Business"; Clayton Christensen's inspiring "How Will You Measure Your Life?"; Daniel Goleman's articles on emotional intelligence--"Leadership That Gets Results" and "What Makes a Leader?"; author of Good to Great Jim Collins's "Turning Goals into Results"; W. Chan Kim and Renee Mauborgne's "Blue Ocean Leadership" and "Red Ocean Traps"; John Kotter's "Managing Your Boss"; Jon Katzenbach and Douglas Smith's "The Discipline of Teams"; Gary Hamel and C.K. Prahalad's "Strategic Intent"; William A. Sahlman's "How to Write a Great Business Plan"; Chris Argyris's "Teaching Smart People How to Learn"; Theodore Levitt's "Marketing Myopia"; Joseph B. Pine's "Do You Want to Keep Your Customers Forever?". The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Anbieter: buecher
Stand: 01.06.2020
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HBR Classics Boxed Set (16 Books)
130,99 € *
ggf. zzgl. Versand

The classic Harvard Business Review articles every manager and aspiring leader should read--and share with their teams--from such bestselling Harvard Business Review authors as Peter Drucker, Clayton Christensen, John Kotter, Daniel Goleman, Jim Collins, Gary Hamel, W. Chan Kim, Renee Mauborgne, and many more. Each compact book represents the most important ideas on management, leadership, and life. Build your professional library and advance your career with these 16 timeless business classics. The HBR Classics Boxed Set includes: Peter Drucker's bestselling "Managing Oneself," "What Makes an Effective Executive," and "The Theory of the Business"; Clayton Christensen's inspiring "How Will You Measure Your Life?"; Daniel Goleman's articles on emotional intelligence--"Leadership That Gets Results" and "What Makes a Leader?"; author of Good to Great Jim Collins's "Turning Goals into Results"; W. Chan Kim and Renee Mauborgne's "Blue Ocean Leadership" and "Red Ocean Traps"; John Kotter's "Managing Your Boss"; Jon Katzenbach and Douglas Smith's "The Discipline of Teams"; Gary Hamel and C.K. Prahalad's "Strategic Intent"; William A. Sahlman's "How to Write a Great Business Plan"; Chris Argyris's "Teaching Smart People How to Learn"; Theodore Levitt's "Marketing Myopia"; Joseph B. Pine's "Do You Want to Keep Your Customers Forever?". The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Anbieter: buecher
Stand: 01.06.2020
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