Erscheinungsdatum: 20.06.2019, Medium: Buch, Einband: Gebunden, Titel: Epiphany Marketing, Titelzusatz: The Heart of Marketing Starts at Your Core, Autor: Cobb, Maisha, Verlag: Malimaja Marketing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 106, Informationen: HC gerader Rücken mit Schutzumschlag, Gewicht: 227 gr, Verkäufer: averdo
What must a writer know to survive in the modern publishing world? Read on...In this audiobook, William Bernhardt tackles essential topics that, while smaller in scope, are nonetheless necessary to a contemporary author's survival. How do you create a memorable series character? Should you write in the first person? What does "show, don't tell" really mean? How do you add suspense? Bernhardt also discusses legal issues confronting writers and marketing concerns, such as the all-important book description for online sales pages. Bernhardt tackles these 11 topics in his usual direct, no-nonsense style, telling writers what they need to know without wasting their time.William Bernhardt is the best-selling author of more than 50 books, including the best-selling Daniel Pike novels. Bernhardt is also one of the most sought-after writing instructors in the nation. He has received the Southern Writers Gold Medal Award and the H. Louise Cobb Distinguished Author Award, which is given "in recognition of an outstanding body of work that has profoundly influenced the way in which we understand ourselves and American society at large. In 2019, he received the Arrell Gibson Lifetime Achievement Award.The Red Sneaker Writing Center provides a free e-newsletter, podcast, workshops, retreats, and an annual conference to help writers achieve their goals. What’s a red sneaker writer? A committed writer seeking useful instruction rather than obfuscation and attitude. Red sneakers get the job done and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting.Are you a red sneaker writer? If so, this book is for you! 1. Language: English. Narrator: William Bernhardt. Audio sample: http://samples.audible.de/bk/acx0/190488/bk_acx0_190488_sample.mp3. Digital audiobook in aax.
The present study was undertaken in Sira taluk of Tumakuru district of Karnataka on the basis of primary data collected from farmers growing Ragi and Sunflower in selected villages. The study used compound growth rate analysis for the period 1995-96 to 2014-15. Cobb-Douglas type production function was used to analyse resource use efficiency. Results revealed that, area under ragi and sunflower have been decreasing over the years in both Tumakuru district and Karnataka. Production of ragi showed positive growth rate in Tumakuru district with increasing productivity rates, whereas, the sunflower production was decreasing over the years even though the productivity showed a positive growth. The cultivation of sunflower was found to be profitable while the ragi cultivation was under loss. It was found that resources were not optimally utilized in both ragi and sunflower situations. The marketed surplus was 100% in case of sunflower, whereas, it was 33.27% in case of ragi. The marketing channel producer-consumer was found to be most profitable in case of ragi, where as producer to oil-mill trader was the profitable channel for sunflower with producer receiving 96% of consumer rupee.
This chapter has shown a small sample of GIS applications in economic devel- ment. GIS is a powerful tool for data analysis and presentation, and the economic development rami cations are truly signi cant. The speed at which data and stra- gies can be coordinated is clearly changing the way economic developers approach their job. There are a number of important trends that are likely to result in GIS becoming more pervasive in the economic development community. These include declining costs of GIS software, increased computing power, and the growth of Web-based GIS applications. There also has been increase in GIS skills among economic development professionals. References Bastian, L. (2002). Getting the best from the web. Area Development Site and Facility Planning, March 1-7. Accessed 5 September 2008. Batheldt, H. (2005). Geographies of production: growth regimes in spatial perspective (II) - kno- edge creation and growth in clusters. Progress in Human Geography, 29(2), 204-216. Bathelt,H.,Malmberg,A.,Maskell,P.(2004). Clustersandknowledge: localbuzz,globalpipelines and the process of knowledge creation. Progress in Human Geography, 28(1), 31-56. Bernthal, M., Regan, T. (2004). The economic impact of a NASCAR racetrack on a rural com- nity and region. Sports Marketing Quarterly, 13(1), 26-34. Blackwell, M., Cobb, S. Weinbert, D. (2002). The economic impact of educational institutions: Issues and methodology. Economic Development Quarterly, 16(1), 88-95. Blair, J. (1995). Local Economic Development, Analysis and Practice. Thousand Oaks, CA: Sage Publications.
Contract farming is an agreement between farmers and processing and/or marketing firms for the production and supply of agricultural products under forward agreements, frequently at predetermined prices. Marigold is one of the most commonly grown flower crops used extensively as decorative plants, religious and social functions in different forms. It has gained importance amongst the growers and flower dealers on account of its easy cultivation and commercial value. Total sample size for the study was 100. Net income was Rs. 45257.98 per ha for contract farmers and it was Rs. 32694.54 per ha for non-contract farmers. Cobb-Douglas and stochastic frontier production functions were used. Yield uncertainty and price uncertainty were estimated. The factors determining the participation of farmers in the contract farming were fixed price, experience in contract farming and total returns from marigold. The benefits of marigold cultivation under contract farming were assured buyer for the produce, no rejection of produce which indicates that though there was damage and poor quality of produce, all the produce were procured by the firm, and the farm gate collection.
The study was undertaken to analyze socio-economic study of cassava value chain in Rwanda, because Cassava serves as a main source of food in the region especially amongst the poor persons and it is also the main source of income for many rural economies in the region. But it was limited on the cassava value chain based the objectives of the study were to evaluate impact of cassava production, to analyze the structure and coordination of cassava value chain, to assess cassava marketing constraints, to determine profitability of cassava smallholder farmers and to recommend possible strategies that policymakers can use to assist small-scale producers in their efforts to access high-value markets in cassava value chain. To attain these objectives, the researcher used the Cobb-Douglas production function to test some statistical hypotheses. Furthermore, the result of the statistical analysis shows that investing in cassava production enterprise is profitable. Therefore, farmers' participation in profitable cassava value chain networks by strengthening coordination, using improved cassava varieties and introduction of cassava processing technologies was recommended.
The present investigation is an attempt to study the economic aspects of dairying of one of the well known pastoral communities- the Gujjars of the Jammu and Kashmir state of India with objectives to ascertain the socio-economic characteristics and resource structure of Gujjars, to work out the cost and returns from milk production for different herd size categories, to study the marketed surplus of milk and factors affecting it and to estimate the cost of marketing and price spread of milk.Four districts were selected from Jammu region and from each district two blocks were selected and from each block one village was selected purposively. The net return was found highest in large farms of Jammu region. The marketed surplus and per capita consumption of milk was found to be highest in large farms of Jammu region. The highest share of producer in consumer s rupee was in first channel (Producer- consumer. Cobb-Douglas production function was found best fitted and the entire explanatory variable shows positive relationship with milk production.. Out of these green fodder, dry fodder, concentrates and miscellaneous had significant impact on milk production.
Agriculture-based Nepalese economy has always put priority on high-value cash crops. Organic coffee has recently been recognized one to improve rural livelihood in the hill regions of Nepal. The climate enables farmers to cultivate organic coffee. Organic coffee is remunerative in farming because of marketing premium. Research on coffee farming activities with respect to climate and farm size variability, investment appraisal and input management techniques for sustainable coffee production has not been sufficiently recorded in Nepal. The purpose of this study was to identify economically sustainable organic coffee cultivation models and method by examining total farm management behavior. Cobb-Douglas production function was used to determine input-output relationships. Pricing behavior and marketing margin enables growers and processors to find appropriate price range which would increase farm s revenue and improve marketing policy. Technical efficiency and its determinants were estimated. Capital budgeting analysis and resource use assessments were new works for developing production planning policies to farmers, governments, and novice entrepreneurs.
Master's Thesis from the year 2008 in the subject Agrarian Studies, grade: -, University of Ibadan, course: Agricultural Economics, language: English, abstract: The demand for credit and its impact on the productivity of poultry enterprise was investigated in Cross River State. The Multinomial logit model was used to determine the factors affecting farmers demand and participation in credit market, be it formal or informal, or both institutions. Descriptive statistics was carried out for the socio-economic and enterprise characteristic, while the impact of the use of credit on the productivity of the farmers was ascertained using the Cobb-Douglas stochastic frontier production function. Analyses of results from data collated through well structured questionnaires indicated that the factors that affects farmers credit demand and choice includes, socio-economic and enterprise characteristics, indicators from the credit history of the farmer, as well as institutional or policy-based characteristics.Socio-economic and enterprise characteristics such as educational level, gender, farm capacity, and household asset were significant factors that influenced participant choice of credit institution in the study area. Poultry training was also found to be statistically significant. The positive sign associated with training indicates the importance of an increase in the training level of poultry farmers. Again, farmers with high likelihood to economics of scale and increase output have high probability to borrow from credit institution. Interest rate was also found to have negative relationship to participation in all markets. Other institutional factors that were significant were more favourable terms and easier to get a loan. While farmers who had once benefited (i.e. had outstanding loan) significantly contributed to participation decision.Credit access and use was found to have significantly impacted on the productivity of the farmers in terms of efficiency. The mean efficiency was found to be 0.58. From the results of the research, the following policy recommendations are made:Training and workshop programme especially in areas of production, farm risk management, marketing and litter management should be organize by government and corporate financial institutions to encourage participation in credit market such that the huge fund deposit seeking to be invested can be efficiently utilizes in the production process.